More on the Blog vs. Website topic

I’m going to piggyback off of Sonny’s work and strongly recommend that anyone who is thinking about setting up a web site for their organization put aside a half hour or so to read this collection of inter-related blog entries on the topic:

Blog v Web Reve

This conversation goes into much more detail both about:

* the technical advantages of blogging platforms

* the strategic advantages – don’t skip Marnie Webb’s comments: blogs may be obsolete but blogging isn’t.

* the general pros and cons.

The main point that I would add (after reading this) is that it’s not just an apples/oranges decision, and it’s not just about which is easier to manage. It’s about which web you want to invest in:

* the current brochureware web, which gives you a static place to refer people to for information about your organization; or

* the social web, the thing the web is becoming, which has built in feedback loops and a referral system that can dramatically build awareness for your cause.

Another theme here is that you can’t be put off by the hype about blogs. It’s not about blogs – it’s about the communications platform. This is Marnie’s main point, and I don’t want anyone to miss it. This is what is completely relevant to social organizations, and the main reason why the idea of subbing a blog for a professional web site is so powerful. Blogs are not, contrary to popular definition, personal online journals. they are nodes in a gigantic network, and the quality nodes bubble into the public consciousness with a free, natural publicity system. Commercial advertising isn’t allowed here – the value system that generates exposure is based on content.

We (non-profits) have great content. So, the simple metaphor – if our message were an automobile, why would we park it in the driveway rather than take it out on the highway?

Share Button

One thought on “More on the Blog vs. Website topic

  1. Pingback: Why Blog? « The Amerus Exchange Blog

Comments are closed.