Losing Facebook

Where do you live? Where do you hang out? Does your social life revolve around a particular location? Presumably, your social life is only as geographically restricted as your travel budget allows. You can meet your friends at a coffee shop, mall, park or home. You don’t always meet them at the same place; and you don’t go to that place to call them.. So why should your online social life be any different?

This week, Google announced that their internet portal page, iGoogle, would be incorporating widgets, or, as they call them, Gadgets that perform the type of social networking functions that online social networks like Facebook, LinkedIn and MySpace provide. This comes at a time when Twitter, the group chat/micro-blogging tool has been rising up the social staircase and getting a lot of new users and attention. Twitter, unlike the more established social networks, is more commonly accessed through third-party, desktop applications than the twitter.com web site.

I like this trend. My primary social networking site isn’t Facebook or LinkedIn — it’s GMail. Twitter is the first thing to challenge that. Because, for me, it’s not about the brand – it’s about communication. So Facebook has it’s ouvre, it’s demographic market, and, like everyone else, it’s mission to learn everything there is to learn about my network’s shopping preferences, and the slow website and constant “spam your friends” requirements of their tools really puts me off. LinkedIn has a cleaner, more professional aesthetic that I find a lot less annoying, but my favorite new feature of theirs is the ability to subscribe to the feed of my network updates in my RSS reader (something Facebook doesn’t provide). So I’m rooting for the destruction of the social networking brands, and the ultimate incorporation of powerful social tools into my my desktop, RSS Reader and email.

At that point, I’ll be able to take advantage of the powerful interpersonal tools that the web enables. I’ll still travel to my friends and associates web sites; and I’ll still visit the Ning and Drupal communities that matter to me. I won’t need a middle man like Facebook or MySpace. That will be a happy day!

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