Now, you might think that’s a crazy idea, but I think Buzz is about 80% of the way there. Last week, in my Google’s Creepy Profiles post, I made a suggestion (that someone at Google has hopefully already thought of) that it wouldn’t take much to turn a Profile into a full-fledged biography/lifestreaming site. Just add some user-configurable tabs, that can contain HTML or RSS-fed content, and add some capability to customize the style of the profile. Since I wrote that, I’ve been using Buzz quite a bit and I’ve really been appreciating the potential it has to deepen conversations around web-published materials.
I think some of my appreciation for Buzz comes from frustration with Google’s previous, half-hearted attempts to make Google Reader more social. If you use Reader heavily, then you know that you can share items via a custom, personal page and the “People You Follow” tab in Reader. You also know that you can comment on items and read others comments in the “Comments View”. But it’s far from convenient to work with either of these sharing methods. But, once you link your reader shared items to Buzz, then you aren’t using Reader’s awkward ionterface to communicate; you’re using Buzzes. And Buzz, for all of Google’s launch-time snafus, is an easy to use and powerful communications tool, merging some of the best things about Twitter and Facebook.
So, how is Buzz suitable for a blog?
- It’s a rich editing environment with simple textile formatting and media embedding, just like a blog.
- Commenting — way built-in.
- RSS-capable – you can subscribe to anyone’s Buzz feed.
- Your Google Profile makes for a decent public Blog homepage, with an “About the Author”, links and contact pages.
- It’s pre-formatted for mobile viewing
- Better formatting options. The textile commands available are minimal
- XML-RPC remote publishing
- Plug-ins for the Google Homepage
- As mentioned, more customization and site-building tools for the Google Homepage.
Why is it compelling?
- Because your blog posts are directly inserted into a social networking platform. No need to post a link to it, hope people will follow, and then deal with whatever commenting system your blog has to respond.
- Your blog’s community grows easily, again fueled by the integrated social network.
- Managing comments – no longer a chore!
This is the inverse of adding Google or Facebook’s Friend Connect features to your blog. it’s adding your blog to a social network, with far deeper integration that Twitter and Facebook currently provide. Once Google releases the promised API, much of what’s missing will start to become available. At that point, I’ll have to think about whether I want to move this island of a blog to the mainland, where it will get a lot more traffic. I’ll definitely be evaluating that possibility.