My Tips For Planning Successful NTEN Tech Sessions

NTEN needs good tech sessions at the 2014 conference. Submissions are open.  Here’s a pitch for any tech-savvy NTENdees to dive in and present, followed by my lessons learned (from 20+ sessions at eight NTCs) for successfully presenting technical topics to the diverse audience that shows up at NTC.  Simply put, there are ways to do great sessions for both the four person and 400 person nonprofit techies that attend. I’ll outline the ones that have worked for me below.

The IT Staff track is the place to submit the infrastructure-related sessions. The other tracks receive a lot more submissions than the IT Staff track (as much as five times the number!), while 53% of the 13NTC attendees surveyed say they want more technical content. So my take is that the problem is that techies aren’t generally all that interested in standing up in front of crowds and presenting. That’s less of a problem for the Communications and Leadership tracks. All I can say to those of you who have the subject expertise but lack the desire and or confidence to present is that we all stand to gain if you will step outside of that comfort zone. NTEN will have the range of sessions that NPOs struggling with cloud, wireless, business intelligence and unified communications projects need to move forward.  You’ll add public speaking to your resume, which is a great thing to have there.  And I’ll help.

Over the last few years, I’ve presented on topics like server virtualization, VOIP, and project management.  These sessions have averaged 50-60 attendees, and every audience has ranged from complete novices to old hands at the subject matter. To my mind, the biggest (and most common) mistake that presenters make is to choose a target audience (e.g. they’re all newbies, or they’re all intermediate) and stick with that assumption. Simply put, the attendees will be forgiving if you spend some time addressing the needs of the others in the room, as long as you also address theirs.  They’ll be pissed if they spend the whole session either out of their depth or bored out of their minds.

There are two key ways that you can address a range of audiences: structure the session in beginner, intermediate and advanced topics, or break the attendees into groups by org size.  The latter will require co-presenters; the former keeps that as an option.

In 2010, Matt Eshleman and I did a session on Server Virtualization, an incredibly geeky topic, and it was the third highest rated session that year. We didn’t break up the audience into groups.  Instead, I gave about a 15 minute powerpoint that introduced the concepts, doing my best to bring anyone who didn’t know what it was up to speed.  Matt then outlined three virtualization scenarios: one for a small org; one for medium; and one for a large. We left about 30 minutes for questions, and some of those hit on the really advanced questions that the experts had.  By that point, the novices were grounded enough to not be thrown by the advanced conversation.

In 2012, I designed a session on VOIP and Videoconferencing.  Knowing that small orgs and large orgs have dramatically different needs in this area, I drafted Matt again, as well as Judi Sohn.  This time, we split the room into two groups, and had two very different conversations, both of which were quite valuable for the attendees.  I never heard how this session was rated, but I think it’s the best of the 20 or so I’ve done. My measure is: did the attendees walk out of the session with substantial, practical knowledge that they didn’t have when they walked in, that they can use to support their NPO(s)?

Two big tips:

  1. Don’t get to wonky with the slides.  IDC and Microsoft have a ton of diagrams outlining server setups that you can download, but they are not what an NTEN crowd wants to see.  Nobody wants to stare at a Visio diagram with 16 objects and 10 arrows and tiny tiny labels saying what they all mean.
  2. Mine the wisdom of the crowd.  Most people attend sessions to learn, but some attend because they love the topic and have a lot of expertise in it.  The best Q&A (which should never be less than 30 minutes) is one that the presenter facilitates, encouraging dialogue among the attendees.  As the presenter, you can reply (or weigh in), as you’ll have relevant expertise that the audience might lack, but it’s often the case that someone else in the room knows what you know, and more.

I hope this is helpful, but, even more, I hope that you’ll submit a session and make 14NTC the most rewarding yet for the IT staff that attend. It’s in my neighborhood nest year (DC), so come early and have a beer with me beforehand.

NTEN, NTC And Technology

The Nonprofit Technology Conference was held in snowy Minneapolis this year and, as usual, a good time was had by all, despite some painful plane delays and dramatic turnover in the NTEN staff. The choice of Dan Palotta as keynoter was, in many ways, a great one, not because he had much to say to the nptech community in particular, but because what he has to say is thought-provoking and controversial. At a time when NTEN, itself, is going through a big period of change, it was appropriate to take on the dialogue about the nonprofit sector as a whole.

From my less-trendy-social-media,-more-tech perspective, the conference had some high points. Matt Eshleman led a very practical and informative session on IT governance , taking a wonky topic and bringing it down to earth. And I sat on a fairly heated panel debating the role of IT, where the four of us mostly agreed that the chief technologist needs to be at the management level, but had a variety of ideas about what the role entailed. The conversation got a bit wild when we got to IT compensation, with all four panelists vying for the mic and three of four of the audience jumping up as well. It’s clear that while we mostly challenge Palotta a bit and do think that working for a mission justifies making a little less than our for-profit peers, we need to remain competitive in order to attract and maintain good technologists. Irrespective of IT, we can’t let people who do inspiring work in our sector go on to live in poverty or on the streets – their contributions are worthy of more than just respect.

All that said, the technical sessions this year, once again, were hard to tease of of the huge array of social media and Web offerings. Despite hard work curating the IT Staff track, Online Fundraising and Facebook strategy sessions still made the NTEN cut for the IT Staff track, where they don’t belong. I’m told that this is because some presenters insist that IT Staff is the audience that they want to reach, but that doesn’t explain to me why it belongs in the track. The track should adhere to the interests of the group that it’s named for.  If the IT Staff session draws a majority of communications or fundraising staff, well, it wasn’t an IT Staff session . Fail!

Here’s the challenge. It’s twofold. Lindsay Martin-Bilbrey, NTEN’s Program Director, tells me that they receive five times as many submissions for the Communications track as they do for the IT Staff track. And the IT Staff submissions are often multiple sessions by the same people. I think this is a cultural issue, and a bit of a catch-22. IT Staff are generally not outgoing people, in the way that Communications staff are. We’re inwardly-focused, and generally not comfortable presenting to crowds. There are exceptions, like me, Matt and Donny, but we aren’t the norm. So Lyndsay and I agree that we need to do something to support and engage the millions of techs working at NPOs. The Communications staff don’t have us outnumbered. But it’s going to take some intervening.

So I’m here to intervene. If you do tech work at a nonprofit, and you have expertise in the current trends, such as Voice Over IP telephony, Virtual Desktop Infrastructure, Software As A Service, Bring Your Own Device, online backup, cloud, and dashboards, we need sessions on all of these topics at 14NTC. It’s not enough to just show up; I’m asking you to submit a session. If you want help preparing it, coaching on presenting, or a strong Co-Presenter, I’ll help with that or help arrange it. The truth is that NTEN can’t address the comm/tech imbalance without the explicit help of the npTECH community. So let’s do our part, and keep the tech in nonprofit technology.

Techcafeteria Blog Facelift

If you visit the blog (as opposed to just subscribe), you’ll note that I did a little cleaning.  My old WordPress site had gotten a bit corrupted, so, instead of trying to fix it, I just installed a new copy of WordPress, found a simple theme, and selectively imported the important things from the database. It was about four hours work.

If you ever visited Techcafeteria.com, without the “/blog” appended, that was actually a site that I created in a little-known content management system called Frog CMS. I ditched that; now techcafeteria.com simply points to the blog.

So, nothing fancy – I’m not here to rack up page views and compete with Yahoo!  Do let me know if I broke anything.

The Role of Information Technology At Nonprofits NTC Panel

Just in case this late addition to the Nonprofit Technology Conference Agenda slipped your radar, I want to plug it.

Nonprofits and IT, a “Big Idea” panel, Saturday, 10:30 AM, Ballroom G: http://myntc.zerista.com/event/member/76206

As regular readers of my blog know well, nonprofits have struggled with the integration of technology strategy and leadership in their organizations. Since I transitioned to a career in the sector in 2000, there has been a clear acknowledgement that this integration is critical, but there’s still been a lot of uncertainty as to how it’s done. NPO’s now get that integrating finance, ECRM and donor databases is critical; migrating to the cloud is imminent; and telephones are now computing devices. But they wrestle with questions like “Where does IT report?”, “How much should we pay IT staff?” and “What is IT responsible for? Servers? Web site? Donor database?”

I’ll be sitting on the panel with :

  • Donny Shimamoto, CEO of Intraprise Techknowlogy, a nonprofit-focused consulting firm in Honolulu;
  • Michael Enos, CTO of Second Harvest Food Bank of Santa Clara and San Mateo Counties, CA; and
  • Laura Quinn, CEO of Idealware.

Lindsay Martin-Bilbrey, NTEN’s Program Director, will moderate the session.

We’ll tackle the big questions, like what is the role of the CIO? Will IT be necessary when we’re all in the cloud? And, my favorite (one to debunk!), Should you replace your Chief Information Officer with a Chief Digital Marketing Officer? I know that the members of the panel won’t agree on everything, either, so the conversation should be robust.  We’ll leave plenty of time for audience questions.  If, like me, you consider these questions to be of critical importance, I do hope you’ll join us.

Where I’ll Be At The NTC – 2013 Edition

It’s time again for the Nonprofit Technology Conference, NTEN’s annual big deal event for those of us who use technology and the web to advance meaningful work.  This will be my eighth NTC (out of the last nine).  Here’s my NTEN history:

2005: Emily Zukerberg and Marnie Webb tell me about NTEN and I join in SF, attending my first NTC in Chicago, where I somehow got roped into presenting at three sessions.

2006: Seattle

2007: DC

2008: New Orleans

2009: San Francisco, and the first #ntcbeer event, where we had about 45 people brave their way to Berkeley.

2010: Atlanta. Here I introduced the Tech Track; five sessions on geeky topics that helped balance things after a headlong dive into social media madness that almost obscured NTEN’s mission, from where I sat.  We had three of the top ten rated sessions that year. The second #ntcbeer got about 40 people at a great bar that was way too far from the hotel.

I missed 2011 in DC.  But my good work went on with out me. Tracy Kronzak led up the second tech track to further success, and #ntcbeer boasted about 100 people at my favorite DC bar, Churchkey. Oh,  and I won a little award.

2012: San Francisco. No tech track this year, because we incorporated it more solidly into the IT Staff track, which the tech track crew curated.  #ntcbeer probably broke a few zoning laws, with about 150 people packed into a small bar.

Now I’m off to Minneapolis for #13NTC, and it’s shaping up to be another good one.  Here’s where you can find me:

April 10th, 7:00 pm, Brit’s Pub a few doors from the hotel for the 5th Annual #ntcbeer event.  As of this writing, we have a dead heat for signups on the official Facebook page (90) and the MyNTC event page (89) for a grand total of, well, somewhere between 160 and 170, I think.  There are duplicate signups and there’s no easy way to do the math.  This is definitely shaping up to be the largest one yet, as many more people will sign up in the days just before NTC and quite a few won’t bother signing up at all.  Join me there with the understanding that it’s about the company first, beer second; we have a history of being a welcoming, casual crowd.  And we have some surprises in store.

If you aren’t going to NTC, but you can get to Austin, Texas, be sure to attend our sister #ntcbeer event! Rumor has it that they know how to have a good time in Austin.

On Thursday. the 11th, I hope to participate in NTEN’s Day of Service.  I’m signed up, but concerned that I’ve heard nothing about this event to date.  Then I’m off to the IT Director’s meetup at 10:30, followed by the Science Fair, NTEN’s always impressive vendor show.  What’s great here is that NTEN draws nobody that is even capable of a hard sell — the vendor show is a great way to acquaint yourself with the nonprofit technology out there and the people who know how to make great use of it.  It’s a conversation-rich event.

My evening plans aren’t 100% booked, but if you work, as I do, in Legal Aid, please let me know so I can add you to the dinner reservation for the Legal Aid get-together.  I’ll be joined by fellow LSCer David Bonebrake and friends with ProBono.Net, LSNTAP, The Shriver Center on Poverty Law, Montana Legal Services, and hopefully more.

On Friday, Dan Pallotta follows up his groundbreaking TED talk that challenges all of us to shake up the damaging preconceptions we have about charity and donating. Then I’m off to sessions on IT Governance (by frequent co-collaborator Matt Eshleman of Community IT) and Bridging the tech funding gap, with Lindsay Bealko.

At 3:30, I’m presenting on Project Management: Choosing the Right Tools and Approaches for Disparate Projects.  I’m only somewhat ambitious here, but my goal is that everyone attending will walk away with a solid understanding about traditional (“Waterfall”) and modern “Agile” project management; how and when to apply one, the other, or some combination of the two; and what awesome tools and applications are available to support them.  As always, I’ll keep the PowerPointing to a reasonable time limit and mine the wisdom of the crowd attending.  I think there will be a healthy showing  and there are already some gurus signed up.

Friday night is the progressive party — not sure where I’ll be, but I”ll hit as many of them as I can. This might be the best chance to catch up with me, so let me know if you want to hang out.

On Saturday, after the Allyson Burn’s plenary, I’ll be leading a “Big Idea” panel on the Role of IT in Nonprofits.  Joining me will be Donny Shimamoto of Intraprise Techknowlogies and Michael Enos, CTO of Second Harvest Food Bank in my old stomping grounds, San Mateo and Santa Clara Counties, CA. We’ll be sure to hit the big topics about where IT works in the org chart (and where it’s set up to fail, browse this blog for lots of my thoughts on this); what nonprofits should pay, and what good can an IT strategic plan do for you.

Finally, after lunch, I’ll be crashing Tracy Kronzak and Robert Weiner’s “Data is from Mars, Nonprofits are from Venus” session before getting way too early a plane back to DC and missing out on the Geek Games.  But, no rest — LSC’s board meeting starts on Sunday.

I do hope to see you there — let me know where you’ll be in the comments!

 

 

(Great) Mission Accomplished

Great News! I’ll be joining Legal Services Corporation as their Chief Information Officer in January. Those of you who read my Looking For A New Job post in August know that I had some pretty strict requirements for the next gig, and this one meets and/or exceeds them.

LSC is the nonprofit that allocates federal funding to legal aid societies across the country.  From their web site:

LSC is the single largest funder of civil legal aid for low-income Americans in the nation. Established in 1974, LSC operates as an independent 501(c)(3) nonprofit corporation that promotes equal access to justice and provides grants for high-quality civil legal assistance to low-income Americans. LSC distributes more than 90 percent of its total funding to 134 independent nonprofit legal aid programs with more than 900 offices.

Great Mission: Long time friends know how motivated I was by Goodwill’s mission of helping people out of poverty, and as important as the environmental work that I’ve been supporting for five years is, there was a part of me that missed the component of direct assistance to people in need.  Don’t get me wrong — I’m thankful that I had the opportunity to support Earthjustice’s work.  I am an environmentalist, and I will continue to put money and resources toward supporting that cause.  But causes are both emotional and intellectual things, and social justice/helping people in need strikes a more resonant chord in me than the environmental work did.  I think it ties to the type of ethic that brought my mother to her work running a clinic for pregnant teenagers in downtown Boston.

Great Challenges:  Three things thrilled me as I interviewed for LSC.  First, data management is a critical work process.  Not only are grants based on data that communicates about the performance of the grantees’, but the organization is, in turn, measured by the effectiveness of the grantees.  There are compliance and communication challenges that will require some creativity to address. Data strategy is what I do best, and I can’t wait to get started on the work at LSC.

Second, the first thing we discussed in the first interview was the priority to move to the cloud.  As with any large org, that’s not a slam dunk, but as I believe that the cloud is where we’re all headed, eventually, it’s great to be working for and with people who get that as well.  It was a hard sell at my last job.

Finally, LSC does more than just grant funds to legal aid NPOs, they also support the strategic use of technology at those organizations. When I left a job in the early 90′s as a Mailroom Manager/Network Administrator, I did so because technology was my hobby, so I wanted to do it full time.  For the last six or seven years, my “hobby” has been supporting small and mid-sized NPO’s in their use of technology, through this blog, Idealware, NTEN, Techsoup and a number of other orgs that have provided me with the opportunities.  Once again, I can fold my hobby into my day job, which has to be as close to the American dream as it gets, right?

Great Additional Challenge: Getting there. As my new job is 3000 miles form my current home address, I’m going to be relocating, in stages.  I start in January; my family will follow me out when the school year is up this coming summer. If any of my DC friends know of a good six or seven month sublet or roommate opportunity within commuting distance of Georgetown, I’d love to hear about it.

Longer term, we’ll be looking to find a place in northern Virginia that, like our lovely home here in CA, has ample space for an active family of three and enough trees and nature surrounding it to qualify as a Natural Wildlife Federation backyard wildlife habitat.  Oh, and isn’t too grievous a commute to DC…

This isn’t a small step for me and my family, but it’s absolutely in the right direction.

Get Your IT In Order — I Can Help

While I look for that new job (see below), I’m available for IT consulting gigs.

Not every NPO has a full-time IT Director, and outsourced services can provide some guidance, but many of them aren’t focused on the particular needs of nonprofits.  I’ve had considerable experience running IT Departments, consulting and advising NPOs, and developing strategies for maximizing the impact of technology in resource-constrained environments. This gives me a unique skill set for providing mission-focused guidance on these types of questions:

  • What should IT look like in my organization? In-house or outsourced, or a mix? Where should It report in? How much staff and budget is required in order to get the desired outcomes?
  • What type of technology do we need? In-house or cloud-based? How well does what we have serve our mission, and how would we replace it?
  • We’re embarking on a new systems or database project (fundraising/CRM, HR/finance, e-commerce, outcomes measurement/ client tracking, virtualization, VOIP phones – you name it). How can we insure that the project will be technologically sound and sustainable, while meeting our strategic needs?

The services and deliverables that I can offer include:

  • Assessments
  • Strategic plans
  • Staffing plans
  • Immediate consulting and/or project management on current projects
  • Acting CIO/Director status to help put things in order

If you want some tactical guidance in these areas, please get in touch.

 

Looking For A New Job

Today is my last day at Earthjustice, coinciding almost exactly with my first day at the job five years ago. Some of you might ask why I would leave one of the best orgs on earth, and I’ll discuss that below.  But, right up front, I want to tell you about the two things I’m looking for and ask you to be on the lookout for me. Here’s my resume.

First, A CIO/VP/Director Technology position that meets the following criteria:

  • Serves a mission that improves lives.  I’m not terribly picky about which mission — social/economic justice, environmental, educational, etc. Nor does it have to be a nonprofit, if the for-profit has a social good component factoring in it’s bottom line. I’m a big believer in social enterprise models, and my combined business/NPO background is well-suited for that environment.
  • Presents a good challenge.  A decent sized company, somewhere between 200 and 2000 employees, with multiple locations.  I have a strong background putting in the standard data and communications systems, but I think my best talent, as demonstrated by my work at Lillick & Charles and Goodwill, is in data strategy and integration. So my dream job includes, but is more than just managing the staff and systems.  I want to take an organization closer to their mission via their technology.
  • Pays enough for me to be the sole provider for my family.  Not looking to be wealthy, but my partner has the harder job doing the homeschooling, so we need to get by on one income.
  • A direct report to the CEO.  This is my new requirement; I used to think that it was acceptable to report to the COO, but my recent experiences have proven that organizations that don’t consider technology an important enough topic to sit on the executive team don’t get technology. You can install servers from middle management, but you can’t sufficiently prepare for and oversee the organizational change required for putting in strategic systems like CRMs and information management tools. I’m not power-hungry, and I have no care to dictate strategy. But deploying technology requires collaboration and cooperation across departments, so I need a position that puts me on the team that sets organizational priorities and direction.
  • Any geographic location. Most of these jobs are on the east coast, and we have lots of family there, so, while we love the SF Bay, we’re willing to relocate.

Finding this job won’t be a slam dunk, so I’m also looking for temporary gigs to keep my family afloat while I look for this position.  I’m best suited for Acting CIO/Project Management work or IT management consulting. But I’m open for all sorts of things, and, as an IT Generalist with plenty of hands on installation and development experience mixed in with the management skills, there are a lot of things that I can do.

So why did I leave the best org on earth? It’s not because I don’t deeply respect the work being done at Earthjustice, and I’ll miss the people, particularly my staff. In some ways, it’s because I was spoiled by other jobs.

In the 90′s, I architected a data strategy for a commercial law firm that, by 2000, had all data systems integrated for single data entry, with other systems being automatically updated, and most applications, including the Intranet, hooked into Outlook — document management, CRM, voicemail, etc.  It thrilled the efficiency geek in me to have a clean, managed data platform and an easy to use portal, a bit ahead of the rest of the corporate world.
At Goodwill, I built an intranet platform that eventually included a sophisticated retail management and reporting system that served Goodwill’s thrift needs far more directly than any commercial product.  I started the e-commerce business, which is now the most profitable store there, yielding the highest-paying jobs for their clients.
In both cases, my technology planning, strategy and creativity came into play, and the results were measurable.  I realized soon after I landed at Earthjustice that what was wanted from IT was something less challenging.  Earthjustice is an organization that does amazing legal and advocacy work protecting the environment, and the people who work there are brilliant.  But, so far, they haven’t been focused on using technology to manage or analyze the case work. Accordingly, I got to do some great work there, including greening the server room and rolling out VOIP and video.  But the work wasn’t as transformative, or as demanding of my talents, as work I’ve done elsewhere. It was all about the infrastructure and not so much about information.
It was a great comfort knowing that, at the end of the day, even if they weren’t using technology the way that I thought they should, they were still an amazingly effective organization doing some of the most important work of our time.  That tempered my frustration, and carried me through five years.  I think they will reach a point where they see more value in data and document management systems — presumably, my successor there will get to take on those projects. I’ve brought the technology to a stable point and built a good team to manage and support it, so this is a good time for me to move on.
If you’ve read this far, then you are likely a member of my extended nptech network and a friend. I’m not going to get the type of job described above by submitting cold resumes: I’m asking you to alert me to opportunities and, if possible, refer me in to the ones that fit. I’m counting on your help.
And if you’re an IT Director looking for a great job with an amazing org, you should check this opportunity out.

Where I’ll be at 12NTC


We are just under three weeks away from the 2012 Nonprofit Technology Conference and, as usual, it’s shaping up to be quite an event. It’s almost sold out, so grab your tickets if you haven’t yet! There are a bunch of fellow regular attendees that I missed last year when I had to sit it out, and there are lots of people I’ve met online that will be great to F2A*! So here’s a rundown of the places I know I’ll be if you want to meetup:

Monday, 4/2, pre-conference: #ntcbeer! As detailed in my prior post, the 4th annual get-together will be within walking distance of the hotel this year and it will run a little later, so that everyone with a dinner to go to can consider themselves un-conflicted. Details are on the official Facebook event page, visible to all (even FB haters, whom I often sympathize with).

Tuesday, 4/3: as always, I’ll be participating in the Day of Service, helping out some TBD nonprofit with some technical advice. In the afternoon I’ll be manning the Idealware table at the Science Fair. This is a great place to catch me and schedule a meetup.


Either 4/3 or 4/4, I’ll be presenting my “Doctor Who in A Tale Of Two NTCs” ignite, featuring many infamous NTENners in Lego format and a an exciting Sci-Fi story about daleks, time travel and technology.

Wednesday, 4/4: I’m participating in three sessions on Wednesday. First up, at 10:30, Tips and Tools for Technology Planning, with Carlos Bergfeld and Ariel Gilbert-Knight of Techsoup and Karl Robillard of the St. Anthony Foundation. At 1:30 I’ll co present on Only You Can Prevent Security Breaches with Legal Tech Expert Kate Bladow. And at 3:30 I’ll join common co-conspirators Matt Eshleman of CITIDC and Judi Sohn of Convio to talk about VOIP.

Thursday 4/5: My one session today, again with Matt from CitiDC,will be an oldie but goodie – the Virtualization Salon. Whether you’re about to dive in to the world of virtualized servers, or you’re an old hand with advanced questions or wisdom to share, this will cover the gambit in #ntctech style, with Powerpoint only on hand as an instructional aid and round the room wisdom sharing.

Thursday is also awards day, and as the honored recipient of last year’s NTEN Award, I get to present it to this year’s winner (no spoilers here!).

Sleep will wait until post-NTC. The best nonprofit tech party is almost here — see you there?

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