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Talking NPTech in Marin

Yesterday I joined my frequent collaborators John Kenyon and Susan Tenby at the Marin Nonprofit Conference, where we presented a 90 minute panel on nptech, from servers to tweets. John deftly dished out the web strategy while Susan flooded us with expert advice on how to avoid social media pitfalls. I opened up the session with my thesis: You have too many servers, even if you have just one”. I made the case that larger orgs can reduce with virtualization tech and smaller orgs should be moving to the cloud. The crowd in Marin was mostly from smaller orgs, so I focused the talk more on the cloud option, and that’s where I got all of the conversation going. My goal with the slides was to do a semi “ignite”, given that I only had 25 minutes and I value the Q&A over the talking head time.

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Putting The Tech Back In Nonprofit Technology

We’re all back from the Nonprofit Technology Conference, where nine of the ten Idealware bloggers congregated, along with some 1,440 of our peers in the nptech community. What a gas! NTC, as we call the conference, is what high school would have been like if everyone had been a member of the popular clique. The combination of peer education and celebration of our common interest in saving the world with heart and technology make for an exuberant occasion. And I can’t say enough about the awe and appreciation I have for Holly, Anna, Annaliese, Brett, Sarah and Karl, and the amazing event that they recreate year after year for us.

But, enough gushing. One of my (many) rants regards my concern that, although the biggest group of people that we call “nptechies” are the ones who support technology in their organizations, our biggest nptech conferences focus heavily on social media and the web (NTC, Netsquared, and now SXSW). It is true that the advent of social media and the interactive web is spawning a revolution in the way that we do advocacy and fundraising. But there is no less of a revolution in our server rooms, where virtualization, cloud computing and wireless devices are changing the entire way that we manage and deliver applications.

Our System Administrators, Support Specialists and Accidental Techies need to share in the peer support that can inform their efforts and help them feel more connected, both to their missions and the broader community. This year, in deference to a throat getting hoarse from ranting, I took a first stab at addressing this gap.

The Tech Track

The tech track was conceived as a six session “mini” track; five of the proposed sessions made the cut. The topics went from the basics to the broad overview:

  • Tech Track 1: Working Without a Wire (But With a Net): Dealing with Wireless Networks, Laptops, and Cell Phones

  • Tech Track 2: Proper Plumbing: Virtualization and Networking Technologies

  • Tech Track 3: Earth to Cloud: When, Why and How to Outsource Applications

  • Tech Track 4: Budget vs Benefits: Providing Top Class Technology in Constrained Resource Environments

  • Tech Track 5: Articulating Tech: How to Win Friends and Influence Luddites.

Joining me in these sessions were fellow blogger Johanna Bates of OpenIssue, Matt Eshleman of CITIDC, Tracy Kronzak of Applied Research Center, John Merritt of the San Diego YMCA, Michelle Murrain of OpenIssue, Michael Sola of National Wildlife Federation and Thomas Taylor of the Greater Philadelphia Cultural Alliance.

Subject Matter

Instead of doing the usual Powerpoint presentations and talking to the crowd, we pulled the chairs into circles for these sessions and put the session agenda up for grabs, asking each group what issues, related to the session topic, were foremost in their minds. The conversation was rich, and served as a healthy catalogue of the challenges facing nonprofit technology practitioners. Some highlights:

  • Supporting remote laptop use in a western state with very little wireless bandwidth available

  • Securing our networks while making network data accessible on mobile devices

  • Supporting use of and crafting fair policies to address the boom in mobile devices

  • Understanding the risks and benefits of virtualizing servers and desktops

  • Knowing how and when to virtualize, and how Storage Area Networks fit in the big picture

  • Weighing the risk of cloud computing, which also entails weighing the risks of our non-cloud networks

  • Knowing what to ask a cloud provider to insure that data is safe, even in the case of the provider going out of business

  • Assessing the cost of owned vs service-provided applications

  • Assessing the readiness of Cloud Computing, and moving large, complex server rooms to the cloud

  • Chickens and eggs: what to do when IT is asked to budget, but is not part of the planning process prior?

  • What strategies can be applied to provide good technology with limited budgets?

  • What tools and resources are available to help with the budgeting process?

  • How can we engage our users when we roll out new technology?

  • How do we get them to attend training?

Next week, I’ll follow this up with some of the answers we came up with for these questions.

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The NPTech Lineup

NPTech LogosIt’s time for another quick note on upcoming events and happenings in my nonprofit-focused life. These are spare on details, but I’ll be making noise as they finalize.

First, you’re looking at the newest Idealware board member. There’s still some paperwork to fill out, but this is a done enough deal that it’s worth mentioning here. I join at an exciting time, with our first book on the way; a new website about to be unleashed,  and the successful rollout of the Idealware Research Fund (which met it’s initial goal!).

Coming up in February is the Green IT Consortium/NTEN virtual conference on Greening your Technology. Matt Eshleman of CITIDC and I will be reprising the Server Virtualization session that we did at NTC last year. Mark down the date of February 10th, and look for details very soon, including after-conference get-togethers in SF and DC..

Also in February, but as yet not fully scheduled, I’ll be participating on an NTEN-sponsored panel with representatives of Guidestar, Charity Navigator, and the NPTech/Philanthropy community to discuss the upcoming changes in how these organizations assess nonprofits. I’ve been blogging about this potentially dramatic change in the way NPOs are assessed, along with the associated concerns, here and here.

April brings the big event: NTEN’s Nonprofit Technology Conference, 4/8 to 10, in Atlanta, Georgia this year.  I have a lot going on—I’m assembling a group of NTEN’s more technical presenters to lead the technology track, five sessions that will focus on the less trendy, but eternally critical tasks that nonprofit techs face daily: keeping the servers running (and virtualizing them); installing wireless; supporting computer use and planning and purchasing with little budget.  Our hope is that this track will not only impart a lot of useful information, but also serve as the introduction of a peer community for the front line NP techs. And I’ll be flying down early enough to participate in Day of Service and this year’s experimental unconference, where we’ll, among many other things, discuss how we standardize on shared outcome measurements and what that might look like.

The biggest challenge? Doing all this without breaking the stride on my work at Earthjustice, where I’m busy developing a case management system, installing email archiving software, deploying videoconferencing systems and prepping for Office 2007 and Document Management roll-outs, among other things; blogging weekly for the aforementioned Idealware; and spending as much quality time as I can get with my wonderful wife and kid. If you have any extra hours in the day to donate, send them here!

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My Full NPTech Dance Card

Congress can take a vote and change the time that the sun goes down.  So why can’t they give me the 10 additional hours in each day that I keep lobbying for?

In addition to my fulfilling work at Earthjustice and the quality time at home with my lovely wife and Lego-obsessed 10 year old, here are some of the things that are keeping me busy that might interest you as well:

  • Blogging weekly at Idealware, as usual. This is one of those rare entries that shows up here at Techcafeteria, but not there.  And I’m joined at Idealware by a great group of fellow bloggers, so, if you only read me here, you might get more out of reading me there.
  • I recently joined the GreenIT Consortium, a group of nonprofit professionals committed to spreading environmental technology practices throughout our sector.  I blog about this topic at Earthjustice.  Planned (but no dates set) is a webinar on Server Virtualization; technology that can reduce electrical use dramatically while making networks more manageable.  This will be similar to the session I did at the Nonprofit Technology Conference in April, and I’ll be joined again by Matt Eshleman of CITIDC. I’m also helping Ann Yoders, a consultant at Informatics Studio, with an article on green technology for Idealware.
  • On September 9th, I’ll be recording another episode of Blackbaud’s Baudcast with other friends, including Holly Ross of NTEN. The topic this time is technology management, a subject I don’t ever shut up about.
  • Saving the big ones for last, NTEN’s first Online Conference is themed around the book, Managing Technology To Meet Your Mission. This one takes place September 16th and 17th, and I’ll be leading the discussion on my chapter: How to Decide: Planning and Prioritizing.
  • In early 2010, Aspiration will bring my pitch to life when we hold a two day conference that is truly on nonprofit technology, geared towards those of us who manage and support it. I’ve been known to rant about the fact that the big nptech shindigs—NTEN’s NTC and Techsoup’s Netsquared—focus heavily on social media and web technologies, with few sessions geared toward the day to day work that most nptechs are immersed in.  The goal of the event is to not only share knowledge, but also to build the community.  With so many nptech staff bred in the “accidental” vein, we think that fostering mentoring and community for this crowd is a no-brainer.
  • Further out, at the 2010 Nonprofit Technology Conference, I’ll be putting together a similar tech-focused sub-track.  Since the Aspiration event will be local (in the SF Bay), this will be a chance to take what we learn and make it global.

My nptech friends will forgive me for declaring my extra-curricular dance card otherwise closed—this is enough work to drop on top of my full-time commitments!

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SaaS and Security

My esteemed colleague Michelle Murrain lobbed the first volley in our debate over whether tis safer to host all of your data at home, or to trust a third party with it. The debate is focused on Software as a Service (SaaS) as a computing option for small to mid-sized nonprofits with little internal IT expertise. This would be a lot more fun if Michelle was dead-on against the SaaS concept, and if I was telling you to damn the torpedos and go full speed ahead with it. But we’re all about the rational analysis here at Idealware, so, while I’m a SaaS advocate and Michelle urges caution, there’s plenty of give and take on both sides.

Michelle makes a lot of sound points, focusing on the very apt one that a lack of organizational technology expertise will be just as risky a thing in an outsourced arrangement as it is in-house. But I only partially agree.

  • Security: Certainly, bad security procedures are bad security procedures, and that risk exists in both environments. But beyond the things that could be addressed by IT-informed policies, there are also the security precautions that require money to invest in and staff to support, like encryption and firewalls. I reject the argument that the data is safer on an unsecured, internal network than it is in a properly secured, PCI-Compliant, hosted environment. You’re not just paying the SaaS provider to manage the servers that you manage today; you’re paying them to do a more thorough and compliant job at it.

  • Backups: Many tiny nonprofits don’t have reliable backup in place; a suitable SaaS provider will have that covered. While you will also want them to provide local backups (either via scheduled download or regular shipment of DVDs), even without that, it’s conceivable that the hosted situation will provide you with better redundancy than your own efforts.

  • Data Access: Finally, data access is key, but I’ve seen many cases where vendor licensing restricts users from working with their own data on a locally installed server. Being able to access your data, report on it, back it up, and, if you choose, globally update it is the ground floor that you negotiate to for any data management system, be it hosted or not. To counter Michelle, resource-strapped orgs might be better off with a hosted system that comes with data management services than an internal one that requires advanced SQL training to work with.

Where we might really not see eye to eye on this is in our perception of how ‘at risk” these small nonprofits are, and I look at things like increasing governmental and industry regulation of internal security around credit cards and donor information as a time bomb for many small orgs, who might soon find themselves facing exorbitant fines or criminal charges for being your typical nonprofit, managing their infrastructure on a shoestring and, by necessity, skimping on some of the best practices. It’s simple – the more we invest in administration, the worse we look in our Guidestar ratings. In that scenario, outsourcing this expertise is a more affordable and reliable option than trying to staff to it, or, worse, hope we don’t get caught.

But one point of Michelle’s that I absolutely agree with is that IT-starved nonprofits lack the internal expertise to properly assess hosting environments. In any outsourcing arrangement, the vendors have to be thoroughly vetted, with complete assurances about your access to data, their ability to protect it, and their plans for your data if their business goes under. Just as you wouldn’t delegate your credit card processing needs to some kid in a basement, you can trust your critical systems to some startup with no assurance of next year’s funding. So this is where you make the right investments, avail yourself of the type of information that Idealware provides, and hire a consultant.

To me, there are two types of risk: The type you take, and the type you foster by assuming that your current practices will suffice in an ever-changing world (more on this next week). Make no mistake, SaaS is a risky enterprise. But managing your own technology without tech-savvy staff on hand is something worse than taking a risk – it’s setting yourself up for disaster. While there are numerous ways to mitigate that, none of them are dollar or risk free, and SaaS could prove to be a real bang for your buck alternative, in the right circumstances.

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Both Sides Now

Say you sign up for some great Web 2.0 service that allows you to bookmark web sites, annotate them, categorize them and share them. And, over a period of two or three years, you amass about 1500 links on the site with great details, cross-referencing—about a thesis paper’s worth of work. Then, one day, you log on to find the web site unavailable. News trickles out that they had a server crash. Finally, a painfully honest blog post by the site’s founder makes clear that the server crashed, the data was lost, and there were no backups. So much for your thesis, huh? Is the lesson, then, that the cloud is no place to store your work?

Well, consider this. Say you start up a Web 2.0 business that allows people to bookmark, share, categorize and annotate links on your site. And, over the years, you amass thousands of users, some solid funding, advertising revenue—things are great. Then, one day, the server crashes. You’re a talented programmer and designer, but system administration just wasn’t your strong suit. So you write a painful blog entry, letting your users know the extent of the disaster, and that the lesson you’ve learned is that you should have put your servers in the cloud.

My recent posts have advocated cloud computing, be it using web-based services like Gmail, or looking for infrastructure outsourcers who will provide you with virtualized desktops. And I’ve gotten some healthily skeptical comments, as cloud computing is new, and not without it’s risks, as made plain by the true story of the Magnolia bookmarking application, which recently went down in the flames as described above. The lessons that I walk away with from Magnolia’s experience are:

  • You can run your own servers or outsource them, but you need assurances that they are properly maintained, backed up and supported. Cloud computing can be far more secure and affordable than local servers. But “the cloud”, in this case, should be a company with established technical resources, not some three person operation in a small office. Don’t be shy about requesting staffing information, resumes, and details about any potential off-site vendor’s infrastructure.
  • You need local backups, no matter where your actual infrastructure lives. If you use Salesforce or Google, export your data nightly to a local data store in a usable format. Salesforce lets you export to Excel; Google supports numerous formats. Gmail now supports an Offline mode that stores your mail on the computer you access it from. If you go with a vendor who provides virtual desktop access (as I recommend here), get regular snapshots of the virtual machines. If this isn’t an over the air transfer, make sure that your vendors will provide DVDs of your data or other suitable medium.
  • Don’t sign any contract that doesn’t give you full control over how you can access and manipulate your data, again, regardless of where that data resides. A lot of vendors try and protect themselves by adding contract language prohibiting mass updates and user access, even on locally-installed applications. But their need to simplify support should not be at the expense of you not having complete control over how you use your information.
  • Focus on the data. Don’t bend on these requirements: Your data is fully accessible; It’s robustly backed up; and, in the case of any disaster, it’s recoverable.

Technology is a set of tools used to manage your critical information. Where that technology is housed is more of a feature set and financial choice than anything else. The most convenient and affordable place for your data to reside might well be in the cloud, but make sure that it’s the type of cloud that your data won’t fall through.

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NTENsity

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It’s T minus 67 days and counting to the annual Nonprofit Technology Conference, which has risen to THE social and professional peak event in any given year for me. The conference runs from Sunday, April 26th through Tuesday, the 28th this year, and it’s at the Hilton in downtown SF, quite convenient to Bay Area based Techcafeteria. Let me tell you how excited I am, then share a couple of recommendations on how you can have a great time and support the work that NTEN does.

This will be my fifth year attending, and, working my way up to the conference, I co-hosted a pre-conference event at Techsoup last week; I’m doing two NTEN Webinars on Personal and Server virtualiation next month; I’m celebrating the release of my first chapter in a book next month, when NTEN’s Managing Technology to Meet Your Mission comes out; and I’m hosting another pre-conference meetup the night before at a great brewpub in Berkeley. If you’re going, be prepared to meet a lot of really interesting people and to soak up a lot of challenging and helpful thinking about nonprofits and the web, all at one of the best-run tech conferences that you could hope to attend. If NTEN’s CEO and perennial party planner Holly Ross knows one thing (and she knows a lot of things, including how to play the trombone!), it’s how to plan a conference.

Those two things: First, if you’re going, do what you can to participate in the Day of Service. What’s that? I put together a slide show to tell you:

You can sign up and choose a Bay Area charity to advise or help out at NTEN’s site. This is what it’s all about – not just talking, sharing and socializing with peers, but practicing what we preach while we’re at it. I can’t recommend this enough.

Second, if you are or aren’t going, but you recognize, as I do, the value that the most web-savvy group of socially minded techies can bring to nonprofits who are struggling to keep up in this economy, support the NTEN Scholarship fund. Holly is going as far as one foolis—er, brave woman can to inspire us to help her raise $10,000 by the end of the month. Convio will match what we give and send 57 people who can’t otherwise afford it to the event. Give right here!

Let me know if you plan to attend, and/or you want to party with us beforehand. I hope to see you there!

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The Sky is Calling

My big post contrasting full blown Microsoft Exchange Server with cloud-based Gmail drew a couple of comments from friends in Seattle. Jon Stahl of One/Northwest pointed out, helpfully, that MS sells it’s Small Business Server product to companies with a maximum of 50 employees, and that greatly simplifies and reduces cost for Exchange. After that, Patrick Shaw of NPower Seattle took it a step further, pointing out that MS Small Business Server, with a support arrangement from a great company like NPower (the “great” is my addition – I’m a big fan), can cost as little as $4000 a year and provide Windows Server, Email, Backup and other functions, simplifying a small office’s technology and outsourcing the support. This goes a long way towards making the chaos I described affordable and attainable for cash and resource strapped orgs.

What I assume Npower knows, though, and hope that other nonprofit technical support providers are aware of, is that this is the outdated approach. Nonprofits should be looking to simplify technology maintenance and reduce cost, and the cloud is a more effective platform for that. As ReadWriteWeb points out, most small businesses—and this can safely be assumed to include nonprofits—are completely unaware of the benefits of cloud computing and virtualization. If your support arrangement is for dedicated, outsourced management of technology that is housed at your offices, then you still have to purchase that hardware and pay someone to set it up. The benefits of virtualization and fast, ubiquitous Internet access offer a new model that is far more flexible and affordable.

One example of a company that gets this is MyGenii. They offer virtualized desktops to nonprofits and other small businesses. As I came close to explaining in my Lean, Green, Virtualized Machine post, virtualization is technology that allows you to, basically, run many computers on one computer. The environmental and financial benefits of doing what you used to do on multiple systems all on one system are obvious, but there are also huge gains in manageability. When a PC is a file that can be copied and modified, building new and customized PCs becomes a trivial function. Take that one step further – that this virtual PC is stored on someone else’s property, and you, as a user, can load it up and run it from your home PC, laptop, or (possibly) your smartphone, and you now have flexible, accessible computing without the servers to support.

For the tech support service, they either run large servers with virtualization software (there are many powerful commercial and open source systems available), or they use an outsourced storage platform like Amazon’s EC2 service. In addition to your servers, they also house your desktop operating systems. Running multiple servers and desktops on single servers is far more economical; it better utilizes the available server power, reducing electricity costs and helping the environment; and backups and maintenance are simplified. The cost savings of this approach should benefit both the provider and the client.

In your office, you still need networked PCs with internet access. But all you need on those computers is a basic operating system that can boot up and connect to the hosted, virtualized desktop. Once connected, that desktop will recognize your printers and USB devices. If you make changes, such as changing your desktop wallpaper or adding an Outlook plugin, those changes will be retained. The user experience is pretty standard. But here’s a key benefit—if you want to work from home, or a hotel, or a cafe, then you connect to the exact same desktop as the one at work. It’s like carrying your computer everywhere you go, only without the carrying part required.

So, it’s great that there are mission focused providers out there who will affordably support our servers. But they could be even more affordable, and more effective, as cloud providers, freeing us from having to own and manage any servers in the first place.

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The Lean, Green, Virtualized Machine

I normally try to avoid being preachy, but this is too good a bandwagon to stay off of. If you make decisions about technology, at your organization, as a board member, or in your home, then you should decide to green your IT. This is socially beneficial action that you can take with all sorts of side benefits, such as cost savings and further efficiencies. And it’s not so much of a new project to take on as it is a set of guidelines and practices to apply to your current plan. Even if my day job wasn’t at an organization dedicated to defending our planet, I’d still be writing this post, I’m certain.

I’ve heard a few reports that server rooms can output 50% or more of a company’s entire energy; PC Magazine puts them at 30-40% on average. If you work for an organization of 50 people or more, then you should look at this metric: how many servers did you have in 2000; how many do you have now? If the volume hasn’t doubled, at least, then you’re the exception to a very bloated rule. We used to pile multiple applications and services onto each server, but the model for the last decade or so has been one server per database, application, or function. This has resulted in a boom of power usage and inefficiency. Another metric that’s been quoted to me by IDC, the IT research group, is that, on average, we use 10% of any given server’s processing power. So the server sits there humming 24/7, outputting carbons and ticking up our power bills.

So what is Green IT? A bunch of things, some very geeky, some common sense. As you plan for your technology upgrades, here are some things that you can consider:

1. Energy-Saving Systems. Dell, HP and the major vendors all sell systems with energy-saving architecture. Sometimes they cost a little more, but that cost should be offset by savings on the power bills. Look for free software and other programs that will help users manage and automate the power output of their stations.

2. Hosted Applications. When it makes sense, let someone else host your software. The scale of their operation will insure that the resources supporting your application are far more refined than a dedicated server in your building.

3. Green Hosting. Don’t settle for any host – if you have a hosting service for your web site, ask them if they employ solar power or other alternative technologies to keep their servers powered. Check out some of the green hosting services referenced here at Idealware.

4. Server Virtualization. And if, like me, you have a room packed with servers, virtualize. Virtualization is a geeky concept, but it’s one that you should understand. Computer operating system software, such as Windows and Linux, is designed to speak to a computer’s hardware and translate the high-level activities we perform to machine code that the computer’s processor can understand. When you install Windows or Linux, the installation process identifies the particular hardware on your system—the type of processor, brand of graphics card, number of USB ports—and configures the operating system to work with your particular devices.

Virtualization is technology that sits in the middle, providing a generic hardware interface for the operating system to speak with. Why? Because, once the operating system is speaking to something generic, it no longer cares what hardware it’s actually installed on. So you can install your Windows 2003 server on one system. Then, if a component fails, you can copy that server to another system, even if it’s radically different – say, a Mac – and it will still boot up and run. More to the point, you can boot up multiple virtual servers on one actual computer (assuming it has sufficient RAM and processing power).

A virtual server is, basically, a file. Pure and simple: one large file that the computer opens up and runs. While running, you can install programs, create documents, change your wallpaper and tweak your settings. When you shut down the server, it will retain all of your changes in the file. You can back that file up. You can copy it to another server and run it while you upgrade components on it’s home server, so that your users don’t lose access during the upgrade. And you can perform the upgrade at 1:00 in the afternoon, instead of 1:00 in the morning.

So, this isn’t just cool. This is revolutionary. Need a new server to test an application? Well, don’t buy a new machine. Throw a virtualized server on an existing machine.

Don’t want to mess with installing Windows server again? Keep a virtualized, bare bones server file (VM) around and use it as a template.

Don’t want to install it in the first place? Google “Windows Server VM”. There are pre-configured virtual machines for every operating system made available for download.

Want to dramatically reduce the number of computers in your server room, thereby maximizing the power usage of the remaining systems? Develop a virtualization strategy as part of our technology plan.

This is just the surface of the benefits of virtualization. There are some concerns and gotchas, too, that need to be considered, and I’ll be blogging more about it.

But the short story is that we have great tools and opportunities to make our systems more supportive of our environment, curbing the global warming crisis one server room at a time. Unlike a lot of these propositions, this one comes with cost reductions and efficiencies built-in. It’s an opportunity to, once in place, lighten your workload, strengthen your backup strategy, reduce your expenses on hardware and energy, and, well—save the world.

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