Tag Archives: linkedin

Losing Facebook

Where do you live? Where do you hang out? Does your social life revolve around a particular location? Presumably, your social life is only as geographically restricted as your travel budget allows. You can meet your friends at a coffee shop, mall, park or home. You don’t always meet them at the same place; and you don’t go to that place to call them.. So why should your online social life be any different?

This week, Google announced that their internet portal page, iGoogle, would be incorporating widgets, or, as they call them, Gadgets that perform the type of social networking functions that online social networks like Facebook, LinkedIn and MySpace provide. This comes at a time when Twitter, the group chat/micro-blogging tool has been rising up the social staircase and getting a lot of new users and attention. Twitter, unlike the more established social networks, is more commonly accessed through third-party, desktop applications than the twitter.com web site.

I like this trend. My primary social networking site isn’t Facebook or LinkedIn — it’s GMail. Twitter is the first thing to challenge that. Because, for me, it’s not about the brand – it’s about communication. So Facebook has it’s ouvre, it’s demographic market, and, like everyone else, it’s mission to learn everything there is to learn about my network’s shopping preferences, and the slow website and constant “spam your friends” requirements of their tools really puts me off. LinkedIn has a cleaner, more professional aesthetic that I find a lot less annoying, but my favorite new feature of theirs is the ability to subscribe to the feed of my network updates in my RSS reader (something Facebook doesn’t provide). So I’m rooting for the destruction of the social networking brands, and the ultimate incorporation of powerful social tools into my my desktop, RSS Reader and email.

At that point, I’ll be able to take advantage of the powerful interpersonal tools that the web enables. I’ll still travel to my friends and associates web sites; and I’ll still visit the Ning and Drupal communities that matter to me. I won’t need a middle man like Facebook or MySpace. That will be a happy day!

Fair Pay

A sad, but all too common problem was presented on NTEN‘s main discussion forum yesterday:

An IT Director in New York City, working for a large nonprofit (650 people, multiple locations, full IT platform), got approval from his boss to hire in a Systems Administrator (punchline here) at $40,000 annually. Understand, System Administrators rarely make less than $75k a year at similarly sized for profits. The boss pulled that number out of a salary survey, but, given the quality of it, I say he might as well have pulled it out of a hat.

Determining what’s fair — or, as we call it “market” — pay is an art in itself, and good salary surveys, like the one NTEN produces, offer far more than suggested wages – they provide context, like location, industry standards; they discuss trends, and the best ones frame the survey results in what the numbers should mean to us.

So, when I read the NTEN survey, and saw what were still ridiculously low salaries in comparison to the for-profit pay scales, I didn’t read it as “these are good numbers”. I read it as “our industry doesn’t value technology.” Literally. If our salaries are at 50-75% of the rest of the world’s, how are we going to attract long-term, talented people? And if we have a revolving door of mediocre (or, more accurately, some stellar, some miserable) sysadmins running our critical systems, how much money, productivity, and plain competence at our important work are we going to sacrifice? What’s the cost of maintaining instability in order to save bucks on payroll?

So my pitch is that we have to stop thinking that there’s a metric called nonprofit wages. There are market rates for positions, and there is a value in serving a mission. So a nonprofit salary is a market salary (what a for profit would pay), less the monetary value of being able to serve the mission.

Nonprofits can’t keep thinking that they exist in some world within a world. They complete with all businesses for talent, and, in the IT realm, for profits not only offer better compensation, they offer more toys, bigger staffs (which translates to more techies to pal around with, something a lot of my staff have missed in nonprofit), and, often, newer technology to learn and deploy. In our field, it’s all about current skills.

So I feel for my compatriot in NYC, and hope that he can muster a case for his boss, for both his and his bosses sake. If NTEN is reading, a great accompanying metric for the salary survey would be IT turnover tracking, as well as interims when key poisitions (CIO, Sysadmin) are unfilled. Info on how that impacted business objectives. We need to do more than just report on the pay – we have to document the impacts.