Tag Archives: walled garden

One Size Fits

Here’s a rant aimed at Apple and Microsoft.

Mac OSX Lion came out today, and it sports a lot of new features cribbed from IOS, the iPhone/iPad operating system. Steve Jobs has pretty much decided that the days of the PC are waning, and we want a mobile OS everywhere we go. He said that a year ago, and Microsoft was listening. Reports are that Windows 8 will be one operating system (that looks a lot like the boxy new Windows Mobile 7) for all platforms. I imagine that I’ll be running to Linux soon…

Don’t get me wrong: I’m a fan of convergence. I like watching TV on my laptop and I appreciate the ability to do email on my phone. I anticipate that, within a year, I’ll be commuting with a tablet (I’m waiting for the Android technology to mature a bit). But what’s wrong with letting the tools go with their strengths?

This is almost the reverse error that Microsoft made with the first Windows mobile, an OS for phones that had a start button, Programs folder and dropdown task list. And zero usability. Microsoft thought the same thing they’re thinking today: one size fits all; our users want standardization, and are willing to sacrifice usability in order to get the same interface on every device. WRONG. Users want tools that are good at getting jobs done. Neutering the PC, or making the phone too obtuse to navigate, in order to standardize the interface is more like servicing your branding needs at your customers expense.

Of course, what concerns me more about these moves are the fundamental differences between the sophisticated computer OSes (Windows 7, Snow Leopard) and the mobile OSes. Mobile OSes are, somewhat justifiably, rigid. You can’t offer the same level of customization on a low-powered, small screen device that you can on a powerful PC or laptop. Apple, of course, has taken this a step further by tightly controlling the flow of content via iTunes. And taking the additional, controversial step of censoring the content available via iTunes and the app store. While most of us (I think) aren’t upset by a vendor-imposed restriction on pornography, Apple has also censored Pulitzer-prize winning political cartoonists, adaptations of classic literature, and magazines about competing products. We now have an app store for MacOS and one for Windows under development, and Microsoft has looked, once again, like an Apple-wannabee with their recent product moves.

So are we moving into an era where our major computing tools providers have graduated to content managers and censors? It sure looks that way. There’s a lot of easy money to be made — as Apple’s string of record-breaking profit quarters will attest — in taking the computing out of computing, and turning convergence into simply entertainment-delivery, while user content creation tools and environments get the back seat at the drive-in. I’m not happy with the trend.

Hearts and Mobiles

This post was originally published on the Idealware Blog in March of 2010.

Are Microsoft and Apple using the mobile web to dictate how we use technology? And, if so, what does that mean for us?

Last week, John Herlihy, Google’s Chief of Sales, made a bold prediction:

“In three years time, desktops will be irrelevant.”

Herlihy’s argument was based on research indicating that, in Japan, more people now use smartphones for internet entertainment and research than desktops. It’s hard to dispute that the long predicted “year of the smartphone” has arrived in the U.S., with iPhones, Blackberries and Android devices hitting record sales figures, and Apple’s “magical” iPad leading a slue of mini-computing devices out of the gate.

We’ve noted Apple’s belligerence in allowing applications on their mobile platform that don’t pass a fairly restrictive and controversial screening process. It’s disturbing that big corporations like Playboy get a pass from a broad “no nudity” policy on iPhone apps that a swimwear store doesn’t. But it’s more disturbing that competing technology providers, like Google and Opera, can’t get their call routing and web browsing applications approved either. It’s Apple’s world, and iPhone owners have to live in it (or play dodgeball with each upgrade on their jailbroken devices). And now Microsoft has announced their intention to play the same game. Windows Mobile 7, their “from the ground up” rewrite of their mobile OS, will have an app store, and you will not be able to install applications from anywhere else.

iPhone adherents tell me that the consistency and stability of Apple’s tightly-controlled platform is better than the potentially messy open platforms. You might get a virus. Or you might see nudity. And your experience will vary dramatically from phone to phone, as the telcos modify the user interface and sub in their own applications for the standard ones. There are plenty of industry experts defending Apple’s policies.

What they don’t crow about is the fact that, using the Apple and Microsoft devices, you are largely locked into DRM-only options for multimedia at their stores for buying digital content. They will make most of their smartphone profits on the media that they sell you (music, movies, ebooks), and they tightly control the the information and data flow, as well as the devices you play their content on. How comfortable are you with letting the major software manufacturers control not only what software you can install on your systems, but what kind of media is available to them, as well?

The latest reports on the iPad are that, in addition to not supporting Adobe’s popular Flash format, Google’s Picasa image management software won’t work as well. If you keep your photos with Google, you’d better quickly get them to an Apple-friendly storage service like Apple’s MobileMe or Flickr, and get ready to use iPhoto to manage them.

If your organization, has invested heavily in a vendor or product that Apple and/or Microsoft are crossing off their list, you face a dilemma. Can you just ignore the people using their popular products? Should you immediately redesign your Flash-heavy website with something that you hope Apple will continue to support? If your cause is controversial, are you going to be locked out of a strategic mobile market for advocacy and development because the nature of your work can’t get past the company censors?

I’m nervous to see a major computing trend like mobile computing arise with such disregard for the open nature of the internet that the companies releasing these devices pioneered and grew up in. And I’m concerned that there will be repercussions to moving to a model where single vendors are competing to be one stop hardware, software and content providers. It’s not likely that Apple, Microsoft, Amazon, Google or anyone else is really qualified to determine what each of us want and don’t want to read, watch and listen to. And it’s frightening to think that the future of our media consumption might be tied to their idiosyncratic and/or profit-driven choices.