Google’s Creepy Profiles

Google unveiled a bold new product last week; one of critical and compelling import to anyone who believes that their online reputation is important. I'm not talking about Google Buzz. I'm talking about Google Profiles. This isn't a new service -- Google introduced the profile pages a few years ago. But the release of Google Buzz has illuminated how important they are in Google's plans, and how important they can be for us. And if this profile is now a key pin in my personal branding strategy, I demand better tools to manage it than Google has provided.