Facebook announced that, on October 3rd, our profiles will all turn into “Timelines” that describe our lives (as Facebook knows them) in a glossy, magazine like format. And, as of right now, you can enable magazine apps (for WaPo and Guardian, more to come) that will randomly post what you’re reading to your wall without asking your permission first.I have two thoughts on this:
First, I feel sorry for the early adopters. I came to Facebook late, long after I had reason to distrust Zukerberg and co, in response to the cajoling of some of my more notorious nptech friends. I never believed that anything I posted there was private, and I had been well trained in online reputation management by my prior years of activity on bulletin boards, Usenet, mailing lists and Twitter. For many of you, all of your early mistakes are about to be unearthed and offered for everyone to see, from new friends that you’ve made since you got your FB voice modulated, to advertisers who are eager to know that, three or four years ago, you were really into SpongeBob.
Second, this new API feature that allows an app to post your activity when it wants strikes me as the epitome of anti-social networking. I really appreciate that I can peruse my wall and see articles, pictures and clips that my friends, co-workers and family thought I might like to see. This is, perhaps, the biggest boon and focus of social networking: curated sharing. It’s not random; it’s not based on a metric; it’s based on someone I like enough to call a friend saying “I found this worthwhile”. But, were I to install the WaPo app, it would decide which articles I want to share with my community for me. So I might click on some very boring report on a White House policy effort, or a review of some TV Show that I’m checking to verify that I was right to ignore it, and WaPo will happily tell my friends that I’m reading about this or that. This sucks the value out of social networking and turns me into a spammer.
Reports came in today that Spotify, the popular online music service, now defaults to posting every song that you listen to to your FB profile. If I have twenty friends who listen to Spotify all day and do this, I’m afraid that I’ll never bother to read my FB feed again. It’s cool if you’re listening to that awesome Gillian Welch cover of Radiohead’s “Black Star” and want to share the occasion; it’s not if you follow it up with the Hall and Oates hit, the Eddie Veder Beatles cover and the Indigo Girls or Beyonce or Five for Fighting song that follows. I’m not THAT interested.
So Facebook is apparently about to take sharing into the realm of spamming, and make all of us the perpetrators. Nice move…