{"id":1496,"date":"2010-12-26T13:13:00","date_gmt":"2010-12-26T13:13:00","guid":{"rendered":"https:\/\/techcafeteria.com\/new\/?p=1496"},"modified":"2014-10-26T14:56:57","modified_gmt":"2014-10-26T14:56:57","slug":"delicious-memories","status":"publish","type":"post","link":"https:\/\/techcafeteria.com\/?p=1496","title":{"rendered":"Delicious Memories"},"content":{"rendered":"

This article was originally published on the Idealware Blog<\/a> in December of 2010.<\/p>\n

Like many of my NPTECH peers, I was dismayed to learn yesterday that Delicious<\/a>, the social bookmarking service, was being put to pasture by Yahoo!, the big company that purchased the startup five years ago. \u00a0Marshall Kirkpatrick of ReadWriteWeb<\/a> has written the best memorial<\/a>, \u00a0But the demise of Delicious marks a passing of significant note to our community of nonprofit staff that seek innovative uses of technology. \u00a0So let me talk quickly about how Delicious brought me into this community, and, along the way, a bit about what it meant to all of us.<\/p>\n

In 2002, I was wrapped up in my job as VP of Information Technology at San Franciscco Goodwill<\/a>. \u00a0At that time, the buzz term was “Web 2.0”, and it was all over the tech press with about a thousand definitions. \u00a0We all knew that “Web 2.0” meant the evolution of the web from a straight publisher to consumer distribution medium to something more interactive, but nobody knew exactly what. Around that time, I started reading columns by Jon Udell<\/a>\u00a0about RSS, technology that would, as a simpler, subset of XML, helps us share web-based information the way that newspapers share syndicated content, such as comic strips and columns. \u00a0I was really intrigued. \u00a0The early adopters of RSS were bloggers, and what I think was very cool about this is that RSS was free technology that, like the web, advanced the opportunities of penniless mortals to become global publishers. \u00a0People who couldn’t tell an XML feed from an XL T-Shirt were championing an open standard, because it served as the megaphone in front of their soapboxes.<\/p>\n

I kept my eye out for innovative uses of RSS,a nd quickly discovered Joshua Schacter’s<\/a>\u00a0del.icio.us website. \u00a0This was a social bookmarking service where, by adding a little javascript link to your web browsers bookmark bar (or quick links, or whatever), you could quickly save any web page you enjoyed to an online repository for later retrieval. \u00a0That repository was public, so others could see what you found valuable as well. \u00a0But this is where Schacter jumped the gun, and championed two information technology strategies that have, since that time, significantly changed the web: tagging and rss.<\/p>\n

Tagging<\/strong><\/p>\n

In addition to the link and a brief description, you could add keywords to each bookmark, and then later find related bookmarks by that keyword. \u00a0You could just find the bookmarks that you tagged with a word, or you could find the tags that anyone using Delicious tagged with that word. \u00a0So, if you were studying the russian revolution, you could search Delicious for russia+revolution and find every bookmark that anyone had saved, \u00a0\u00a0This was different than searching for the same terms in Google or yahoo, because the results weren’t just the most read; they were the sites that were meaningful enough to people to actually be saved. \u00a0Delicious became, as Kirkpatrick points out<\/a>,\u00a0\u00a0a mass-curated collection of valuable information, more like wikipedia than, say, Yahoo Directory. \u00a0Delicious was the lending library of the web.<\/p>\n

RSS<\/strong><\/p>\n

In addition to searching the site for tags by keyword and\/or user, any results your searching found could be subscribed to via RSS. \u00a0This was crazy powerful! Not only could you follow topics of interest, but, using PHP add-ons like MagpieRSS<\/a> or aggregation functions like those built into Drupal, Joomla, and pretty much any major Content Management System, you could quickly incorporate valuable, easily updated content into your website. \u00a0I immediately replaced my static “Links” page on my website to one that grabbed items witha \u00a0particular keyword from Delicious, so that updating that Links page was as easy as bookmarking a site that I wanted listed there.<\/p>\n

NPTECH<\/strong><\/p>\n

I wasn’t the only nonprofit strategist taking note of these developments. \u00a0One day, while browsing items that Delicious termed Popular (e.g., bookmarks that multiple people had saved to the site), I noted a blog entry titled “The Ten Reasons Nonprofits Should Use RSS<\/a>“. \u00a0The article was written by one Marnie Webb of CompuMentor (now better known as TechSoup, where she is one of the CEOs). \u00a0A week or so later, while following the office email mailing lis for Delicious, I encountered Marnie again, and, this time, emailed her and suggested that we meet for lunch, based on our clearly common interest in nonprofits and RSS. \u00a0Marnie told me about the NPTech Tagging Project, and effort she started by simply telling her friends to tag websites related to nonprofit technology with the tag “nptech” on Delicious, so that we could all subscribe to that tag in our RSS readers.<\/p>\n

Marnie and I believe that what we started was the first mass information referral system of this type. \u00a0In 2005 we took it up a level by creating the nptech.info website<\/a>, which aggregates items tagged with nptech from Delicious, Twitter, Flicker and numerous other sources across the web. Nptech.info is now more widely read via it’s Twitter feed, @nptechinfo.<\/p>\n

I think it’s safe to say that the nptech tagging project grew from a cool and useful idea and practice into a community, and a way that many of us identify who we are to the world. \u00a0I’m a lot of things, but nptechie sums most of them up into one simple word. \u00a0I know that many of you identify yourselves that way as well.<\/p>\n

An offshoot of meeting Marnie on the Delicious mailing list was that she introduced me to NTEN, and brought me into the broad community of nptech, and my current status as a blogger, writer, presenter, Idealware board member and happy member of this broad community ties directly back to the Delicious website. \u00a0I stopped using the site as a bookmarking service some time ago, as efforts that it inspired (like Google Reader sharing)\u00a0\u00a0became more convenient. \u00a0But I still subscribe to Delicious feeds and use it in websites. \u00a0It’s demise will likely be the the end of nptech,info. \u00a0Efforts are underway<\/a> to save it, so we’ll see. \u00a0But even if this article is the first you’ve heard of Delicious, it’s important to know that it played a role in the evolution of nonprofit technology as the arbiter of all things nptech. \u00a0It’s ingenuity and utility will be sorely missed.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article was originally published on the Idealware Blog in December of 2010. Like many of my NPTECH peers, I was dismayed to learn yesterday that Delicious, the social bookmarking service, was being put to pasture by Yahoo!, the big company that purchased the startup five years ago. \u00a0Marshall Kirkpatrick of ReadWriteWeb has written the
+ Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,82,94],"tags":[112,224,160,76,84,75],"class_list":["post-1496","post","type-post","status-publish","format-standard","hentry","category-nptech","category-tech","category-web","tag-collaboration","tag-delicious","tag-idealware-blog","tag-nptechinfo","tag-rss","tag-webdev"],"_links":{"self":[{"href":"https:\/\/techcafeteria.com\/index.php?rest_route=\/wp\/v2\/posts\/1496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techcafeteria.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techcafeteria.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techcafeteria.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techcafeteria.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1496"}],"version-history":[{"count":2,"href":"https:\/\/techcafeteria.com\/index.php?rest_route=\/wp\/v2\/posts\/1496\/revisions"}],"predecessor-version":[{"id":1650,"href":"https:\/\/techcafeteria.com\/index.php?rest_route=\/wp\/v2\/posts\/1496\/revisions\/1650"}],"wp:attachment":[{"href":"https:\/\/techcafeteria.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techcafeteria.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techcafeteria.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}